LinkedIn Endorsements was just rolled out by LinkedIn. I was immediately suspicious of the whole thing as another way to suck up some of my time endorsing people (I have already written over 70 recommendations but I gave in and started playing around with the new features, and plugged in some keywords for myself. Within about the couple of weeks, I have about 25 endorsements in my lead category.
Features:
- Easy way to give a "thumbs up" to someone who did a good job for you. -Digital Trends.com
- Share parts of your experience you are hoping to get more recognition in.
- One click as opposed to a recommendation like this:
Socialmediaexaminer.com writes:
"This new feature is a very easy way to endorse the skills of others and vice versa. When coupled with LinkedIn’s already robust Recommendations feature, it’s a very positive way to promote not only your personal brand, but also the brands of your connections."
My Conclusions:
- This is a good supplement to the already robust recommendation feature of LinkedIn
- It is extremely surface level. Its equivalent to a "like" on facebook as opposed to a comment
- It adds up over time. "Expertise" can be in part shown by a significant quantity of +1's
- I would ALWAYS rather get a recommendation from someone than a simple +1, but I will never turn down more exposure on LinkedIn
Resources:
http://www.digitaltrends.com/social-media/linkedin-rolls-out-skill-endorsements-and-its-as-easy-as-one-click/
http://www.socialmediaexaminer.com/linkedin-endorsements/
